You have a photographic voice.
Dont let those mysterious words make you feel like you don't know what you're doing or like you're some fauxtographer. You have a photographic voice. We just need to discover it!
The secret to consistent editing is a COLOR PROFILE.
Collect your favorite images
Create a Pinterest Board and pin your favorite images. Take a look at your own photos - or even another photographer whose style speaks to you.
Quick note about copying...
Copying is a sensitive subject because it's not super cool. But collecting images that you love so that you can see what they all have in common isn't copying. It's research. It would be different if you were trying to replicate someone else's image. But you're not! So rest assured that this is totally fine.
Related: Free Light & Airy Preset
What do these images have in common?
There's a reason you selected all of these images. What do they have in common? Do they share the same coloring? Is it a time of day thing? Is it about contrast or exposure? Is it about a lighting situation?
Write your answer down and pick 3 words to describe the work you're looking at.
Select images for your color profile
I first learned the term, "color profile" when I filled out a form for my film lab. A lot of labs ask you to send in the type of images that you love. Their team can then try to match the color and contrast to the images that you really love.
Think about the color profile as a way to communicate your creative vision to the photo editor.
Narrow your images down to 6-8 images for the last step.
Related: My Process for Light and Airy Images
LAST STEP: Step four
Make a color profile
You can use a tool like Photoshop, Lightroom, or In Design to make the collage. I love using BlogStomp.
Quick tip: if you create a tall, skinny color profile, you'll be able to place it next to Lightroom while you edit. You can see how I do this in this video.
Heres a quick tutorial on using BlogStomp. You'll see how to make a collage at 1:39.
We hope this simplified and speeds up your editing workflow! We love opening the color profile in preview and place it to the right of Lightroom while we're editing. Then we can compare the edits to the look we're going for.
How you photograph each session is really important, too. But that's a topic for another day! Edit, on!