No matter what industry you're in, you'll want some amazing images to accompany your brand. Business is changing again and this means that every creative business needs to know how to take good imagery - even if you just get started on...

You know that little "Split Toning" section in Lightroom?

Maybe it gets overlooked or maybe it just feels too intimidating. Maybe you wonder how to use it to claim your photographic voice in the industry.

Whatever the case, let's dig into this feature. Here's what you need to know...

Lightroom is the easiest and most efficient way to edit your images. 

We're talking ultra-fast. You can edit one image and then paste those settings to the other images that were taken in the same setting!

I use this every time I open Lightroom. While you’re editing, keep it open next to Lightroom and get consistent edits every single time.

Which film type are you? Are you more of a vibrant Portra shooter or a cool-and-neutral Fuji shooter?

First things first: you get to decide! There are no wrong answers here. The only thing I want you to do is get rid of every image you have in your head right now. In a world where we can view anyone's work with simple scrolling, we need to step back. So block out all of the images that come to your mind when I say "film" or "portra" or "fuji." What images remain? What inspires...

Confession: I love getting emails about the Light & Airy preset because you all love it just as much as I do. I really needed to keep our editing consistent and also be able to hand my presets over to our team editor and get the same results. I created a whole suite and then I started wondering. What if I shared this preset, which is changing my whole business, with the whole world? 

I knew this preset would change businesses, but I had no idea how far it would...

Install the free light and airy preset and kick off your edits with the basic settings handled for you. Here’s how to download and get it into Lightroom.

It was Kristina's wedding day and she wanted to take bridal photos under the age-old tree where they would soon tie the knot. It was the middle of the day and there were bright spots on the ground from where the sun found its way through the tall tree. Kristina completely trusted me and I knew she would be willing to switch up the location if we needed, but I wanted to make the spot work for her! Plus, it was beautiful.

I knew there were 2 big issues happening with the combination of the location and time of day. First, the bright spots...

I have a gift for you today that has been in the works for two years. Years! When I first brought Jenna onto our team as our photo editor, I realized pretty quick that I needed an easier way for her to edit. She didn't have thousands of hours of editing experience and I didn't wanted to make it as easy and beautiful...