Steam rising from a cup of hot coffee and the great debate over whether your sausage sandwich should have cheese or not. All good things about a McDonalds breakfast.

Most shoppers on Amazon decide whether to buy before they read a single word of your listing. They scan the images, swipe through the gallery, and move on in seconds. That means your photo set is doing more work than any other part of your listing (other than video) and getting it right matters.

At some point, every person building something real hits a wall.

Not a small inconvenience. Not a bad week. A wall that makes you seriously consider whether it’s worth it to keep going.

I’m a happy entrepreneur but Mondays can really hit you like a ton of bricks and make you feel behind. Thankfully I don’t have too many Mondays like that anymore and this planning ritual has helped so much!

March is a fun content month if you’re a business owner. It’s the perfect mix of seasonal change, built-in holidays, and those random national days that make people even happier about peanut butter.

Picture this: someone stumbles across your website for the very first time. Maybe they were scrolling late at night, dreaming about your product or service. 

Within seconds—before they’ve read a single word—they’re already forming an impression. 

There are a lot of products on Amazon.

The first time you browse Amazon for a kitchen tool, you’re bound to see a lot of options. Some are going to look identical. I scrolled past dozens of listings that looked nearly identical.

So how do you set yourself apart in a world of listings that all look the same?

Online can feel like shouting into the void. 

You pour your heart into a piece of content, hit “post,” and then wonder if it even reached anyone who needed to hear it.

This is a common concern with business owners but I think storytelling has a way of bridging that gap. 

Anyone else love walking into a room and it feeling a bit like a spa? It’s basically what dreams are made out of.

I love a bold and happy scent and asked Makenzie, one of my amazing assistants, to pick out some…