5 Instagram Story Ideas for March
March is a fun content month if you’re a business owner. It’s the perfect mix of seasonal change, built-in holidays, and those random national days that make people even happier about peanut butter.
I’m mentally there: drinking a chocolate peanut butter latte.
If you’ve been staring at your Instagram stories thinking, “What do I even post?” Here’s how to use March to your advantage.
March 1 – National Peanut Butter Lover’s Day
Random national peanut butter day is what we are here for.
Well, aside from growing a business we believe in.
But there’s also peanut butter and it’s a fun thing to talk about because it’s a low pressure style of content.
Use this day to:
Run a “this or that” poll (peanut butter vs almond butter)
Share your favorite snacks
Tie it creatively to your product if it makes sense
Brands that feel alive get remembered.
Early March – National Day of Unplugging
Interestingly this is a weekend of getting off your phone and using less technology. But this is very helpful because business owners often can’t get away from their phones, it becomes a pain point and it becomes a reason behind what you do.
Story ideas:
Talk about how your daily routine supports your mental health
Share how you protect your creative energy
Ask your audience if they struggle to unplug
If your product or service offers a way to unplug then this is a great time to educate
All of March – Women’s History Month
If this aligns with your brand, this is a full month of storytelling opportunities.
Highlight:
Female founders you admire
Women on your team
Client spotlights
Lessons you’ve learned in business
Milestones in your own journey
It would be cool to turn this into a series if it fits your brand.
March 17 – St. Patrick’s Day
You do not have to post a green flat lay unless it fits your brand.
We will likely be doing that on several of the accounts we help and we will do it on @jordanbrittleystudio in one way or the other.
But you could take a different approach:
“We’re lucky to work with…”
Share a lesson you’re grateful you learned early
Offer a short “lucky” flash promo
Have fun with it!
March 19–21 is the First Day of Spring
Spring content works because most people are excited about the change in season and they are looking ahead to the summer.
Story ideas:
Show a workspace refresh
Swap out winter props for brighter, lighter styling
Show how your product fits into someone’s life this spring
The Bigger Strategy Behind All of This
March is when people start buying again.
Use your stories so that you can:
Have some fun connecting to your customers
Share how you can solve a problem for your customer
Share current, creative and useful content
What are you going to post about in March?
