Inspiration shoots are a great way to grow your business in the wedding industry! They help you get connected to vendors and they get your name in front of potential brides. I know that inspiration shoots can take up a lot of time and resources for each vendor, so I suggest joining shoots that fit your brand or push you creatively. Today I am sharing 8 ways that you can take your inspiration shoots to the next level. I hope this encourages you to take the next step for your business.
get to know the vendors before the shoot
I always like to get to know as many vendors as possible before the date of the inspiration shoot. Inspiration shoots are a little slower than a wedding day but I still have to work quickly. By getting to know the vendors before the shoot, it gives me the chance to connect with them and understand why they love what they do. Once I understand their passion for their art, I can photograph it in a way that they really love!
meet or talk with the coordinator beforehand
The coordinator arranges all of the details for the inspiration shoot and they deserve a box of chocolate chip cookies for their hard work (so you should make them some)! I like to meet or talk with the coordinator before the shoot so that I have a great understanding of their vision for the shoot.
Sometimes the coordinator will ask me if there is something specific that I want to photograph. I take that opportunity to contribute any ideas that I feel will make the shoot unique and also benefit the vendors involved.
reach out to the editor of a blog
It's important to build relationships with editors. If your team is working on a shoot that you think will be a good fit for a certain blog, reach out to that editor. This typically works best if you already have a relationship with that editor.
I reached out to Jen Campbell (Green Wedding Shoes Editor) before our coral and poppy red inspiration shoot and Jen was excited about the concept! Jen told me when she would need to see the shoot in order for it to be considered for publication and I relayed that information to the team!
get the vendors excited about being published
You might be working with vendors who have been published numerous times or with vendors who have never been published. Either way, get excited about submitting the inspiration shoot for publication! Getting published is a huge honor and something to be celebrated!
style your details
If you aren't working with a stylist for the inspiration shoot, then it's the photographer's job to style everything. When you're styling a shoot, you want to consider the overall vision first. Once you understand the vision, you can begin to style the paper products, flowers, etc.
create movement in your imagery
There is something truly inspiring about images that capture authentic movement. Maybe it's a photograph of the bride and groom walking together or maybe it's the eucalyptus from the bouquet caught up in the wind. Creating movement within your imagery will help the editor, her readers, and your potential customers to connect with your work.
get your inspiration shoot published
Let the inspiration shoot do the work for you by getting it published! You can use the inspiration shoot to build your publication portfolio and the portfolios of the vendors involved. Getting published is going to get your name in front of many potential customers and it's going to build rapport with brides who view your website.
tag vendors with sneak peeks
I always ask vendors and brides to credit me when they use one of my images and I love to return the favor! This helps vendors get their name in front of all of my followers and it gives me the opportunity to brag on their work. Spoil the vendors you work with: encourage, serve, and credit them!
I hope that these 8 tips will motivate and encourage you to take your inspiration shoots to the next level. I have received several questions about inspiration shoots and will be discussing them on the blog soon!