A Content Creation System for Small Business Owners
If planning posts takes up your free evenings, write down the steps from idea to publish. A content creation system gives each task a place on your calendar.
What a content creation system is
A content creation system is a set of steps for planning, making, and sharing content. It shows what each piece needs before you post it.
A written process helps you see the next task. You can check what is ready and what still needs work.
Start with one main piece
Choose a main piece of content, such as a blog post, video, or podcast episode. This is the piece you will draw from for shorter posts. Pick a pace that fits the time and help you have.
Make that one piece count. Answer a real question your customer asks, solve one specific problem, or walk through how you do something. If you need a topic, here is how to find content ideas when you feel like you have none.
Reuse each piece in other formats
You can adapt the same useful idea for different formats.
Pull a quote for a graphic, turn a main point into a caption, or cut a short clip. Check that each version gives the reader a complete thought.
Choose topics that support your business plan. This guide to building a content strategy for your business can help you connect topics to that plan.
Group similar tasks
In a lab study of task switching, people took longer when they switched tasks than when they repeated a task. The tests used math problems and sorting shapes.
Group like with like. Brainstorm a month of ideas in one sitting. Write several pieces in another. Make the visuals in a third.
Try a work block for one type of task. Check how much you finish before you set the next deadline.
Keep one content calendar
Use one calendar to see what is planned and what still needs work.
Add dates that matter to your business, such as a launch or promotion. These creative Instagram ideas for each month can help you choose topics.
Choose a pace you can keep
For video, YouTube's schedule guidance asks you to weigh how often you post against the time each video takes. Use that check when you choose your own pace.
Add more when you have the time and support to do it. If you need help with the visuals, I offer brand photos and video for your content.
Choose your next topic and set aside time for the first task.
Don't stop starting.
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