There are a lot of products on Amazon.

The first time you browse Amazon for a kitchen tool, you’re bound to see a lot of options. Some are going to look identical. I scrolled past dozens of listings that looked nearly identical.

So how do you set yourself apart in a world of listings that all look the same?

Online can feel like shouting into the void. 

You pour your heart into a piece of content, hit “post,” and then wonder if it even reached anyone who needed to hear it.

This is a common concern with business owners but I think storytelling has a way of bridging that gap.