What to Post When You Have No Idea What to Post
You open the app. You stare at the blank caption box. You close the app.
Twenty minutes later you open it again, hope something has changed, and then close it again.
We’ve all been there. Content block is real and it doesn’t mean you’re bad at this. It usually just means you’re trying to create without a system to pull from.
Here’s how to fix that.
First, Stop Trying to Be Creative on Demand
Your brain as a founder and business owner needs to be focused on driving your company forward. Also you need dollars and you need to do dollar-generating activities.
Creativity doesn’t work on a schedule. Trying to come up with fresh content ideas every time you sit down to post is exhausting and unsustainable.
Here’s how to avoid the brain fog on posting…
Keep a Running Idea List
Start keeping a note on your phone specifically for content ideas. Not a content calendar. Not a planning spreadsheet. Just a running list.
Every time you answer a question from a client, write it down. Every time you think “I wish someone had told me this,” write it down. Every time you notice something in your industry that frustrates you or excites you, write it down.
Real quick just want to mention that just because you’re frustrated doesn’t mean that has to come out in your content. However being frustrated is a clue about what matters to you. Use it to your advantage.
Back to it…
You’re not committing to posting any of these ideas. You’re just collecting. When you sit down to create content, you’re pulling from a full list instead of an empty head.
The blank page problem disappears when you’ve been filling the list all week.
Use Your Most Asked Questions
Your clients and followers are telling you exactly what to create. You just have to pay attention.
What do people ask you most often? What comes up in every discovery call? What do people DM you about? What questions do you get in the comments?
Each one of those is a content idea that you already know your audience cares about. You don’t have to guess. They already told you.
Borrow From Your Own Life
You don’t always have to create something brand new. Sometimes the best content is already happening around you.
A win you had this week. A mistake you made and what you learned. A tool you’ve been using that changed how you work. A moment that reminded you why you do this.
Your real life, filtered through the lens of what your audience needs to hear, is some of the most powerful content you can create. And you’re living it every single day.
Have a Go-To List of Content Formats
When you know what you want to say but don’t know how to say it, having a list of formats to choose from takes the pressure off.
A few that always work: share a lesson, tell a behind-the-scenes story, bust a myth in your industry, give a tip, share a client result, answer a common question, or share your honest take on something happening in your space.
You Know More Than You Think
The blank caption box feels intimidating because it feels like you need to say something perfect. You don’t.
Your content needs to hit this mark: current, creative, useful.
