It's time to book weddings! October through January are my most popular booking months and I am so excited to get to know all of our 2016 couples! There is one thing that I have been doing for over a year now and it has resulted in fabulous relationships with my clients. What am I doing? Brace yourself because it is completely simple.
The simple way to book weddings
I create a timeline for them.
I told you it was simple! This strategy has several advantages and I am going to dive into them below!
Creates an ongoing conversation
In order to gather the information that I need to create a timeline, I have to ask questions! This typically results in several back and forth messages between the potential client and myself. If you want to stand out from the rest, you need to find a way to let them connect with you personally!
Starts things off on the right foot
I will never forget the time that I waited until 2 weeks before the wedding to create a timeline! At that point in the wedding planning process it is really hard to make any necessary changes. By creating the timeline from the beginning, you are making things easier for your client and yourself!
Let's them know how much coverage they will need
If a bride is asking if she should book 8 or 10 hours of wedding coverage, the timeline is the answer to that question! If the wedding day timeline will involve a lot of travel, my brides end up needing 10 hours. If the wedding day is all in the same place, my brides end up only needing 8 hours!
If you are not a wedding photographer, try to think of a way that you can add value to their wedding day before they ever spend money on your services. And make sure that you do it differently than your peers!