JB Rebrand: My New Logo!
I look at all of this and feel a little speechless. I remember the night that I sat on our bed - on top of the light blue sheets - and I scribbled down parts of my heart. It was that night that I realized my brand feels like a garden party. It was that night that I wrote my mission statement. I had expected to uncover the heart of my business in little pieces. I thought that ideas would come to me throughout the month and they would slowly add up. Instead, I found myself sitting on our bed at the end of the day thinking that I had nothing else to give. And it was there... in my weakness... in the stillness that comes from knowing that I couldn't do it on my own that Jesus' power was made perfect in weakness. Through Him, I poured out the heart of my business. Passion to love well in this business expressed itself with words that I couldn't find before.
I sent the homework to my sweet friend, Kathryn of Creme Brands, and she created a logo that makes my heart skip a beat. I didn't think there was a way to part with my old logo when I started this process because I loved it so much. The former Jordan Brittley logo still holds such a sweet part of my heart, but this logo leaves me speechless.
If ever there was a design that could adequately express the heart of my business, it's this one right here...
And how can a design express the heart of a business and lay the building blocks of a brand?
It's the bold, loving hug from the monogram that sits with herbs. And you know that I love herbs, right? After thinking that gardening just wasn't for me for my whole life, I found a deep love for it.
I watched herbs grow from a tiny seed, bursting through the soil, and toward the sun. I pick the basil each week so that we can make pesto. I dry the extra herbs on our kitchen island. They are my daily reminder that things are still growing.
I have this vivd image of being 90 years old and sitting on the porch with Isaac. We watch the sun set over the rolling hills as our children and grandchildren dance through the lavender field. There are cows on the land for Isaac.There is a flower garden on the land for me. There are small, quiet moments of birds chirping overhead and hydrangeas in full bloom.
We are just together. We reminisce of a life lived with purpose and deep love. We look ahead to our last days. Because our last day just marks the end of one season and the beginning of one that will last forever. That's what I see in those herbs that sweep around the monogram. They aren't just a reminder of living in the beautiful today. They are a reminder that beauty is weaved into every season of life - stitched into every moment.
They are a reminder that beauty is still coming. And it's going to be something to behold.
I have to tell you this story that surrounds my bouquet. I had my good friend, Charity, create it for me. I call it a brand bouquet. It was entirely inspired by my brand and the focus words that every brand element inherits: wild and free.
I stepped out of the car, bouquet in hand, and headed to the tall, white, house that holds so many memories for me. The words came out as a whisper as the tears started streaming down my face: "I feel like I don't deserve to be in a photo with a bouquet like this." The feelings ran deep and wide, covering my mind and every surface of my heart.
These weren't just new head shots for me. It was an act of faith to hold that bouquet and claim the promises that Jesus has spoken over my life. Every time I would hear that I shouldn't hold a bouquet this beautiful, I remembered. It was really more like the Holy Spirit pulled forward each memory as a testimony of God's truth.
I remembered the time that I stood next to Isaac in worship. I felt so insecure about how he saw me as a woman and his new fiance. The Lord said to me, "Jordan, I have created you beautifully." My heart soared because I had longed to hear those words from Jesus! But He wasn't finished speaking, "...and this is how Isaac sees you." I looked up to the man on my left as he sang. It was as if the breath had been stollen from my body and thankfulness and love for him swelled up in me.
I remembered standing at my back door after photographing my friend's child who had passed away in her womb. I had grieved for her and for her little one. I couldn't imagine the pain and had so many questions to work through with Jesus. But before I could even articulate those questions, I asked God for a gift. Because sometimes I just do that. He said, "What is it that you want?" Tears ran down my face in a steady stream and I asked him to make things bloom.
And He used that to encourage me to start a garden from seed - to landscape - to watch Him do His thing and make all things beautiful.
Even a girl like me.
Those lies that I was hearing about the bouquet and me grew quieter and quieter as the Holy Spirit brought truth. One month before Daniel was born, I had heard Jesus say, "Jordan, this marks the end of this hard season. I'm setting joy before you in this next season." And even now I hear Him saying, "The dust no longer remains. Dance in a river of joy."
And it was on this day that I felt like I fully stepped into the new season of joy!
When I see my new logo, patterns, cards, and every last design element, I see the story that Jesus started long ago. It's the story of a girl who thought that everything was impossible. It's the story of a girl who was covered in fear. It's the story of a girl who thought she was limited by everything.
And now she is running wild and free.
That's me. I am wild and free.
I am becoming wild and free.
Like a side of a mountain that disobeyed the rules and threw in an oak tree in the midst of vibrant evergreens. Like the wild strawberries that find their way to my neighborhood. Like the zinnias as they open to the sun in all of their color in one, quick moment.
This is one of the patterns that Kathryn drew for me. I had it (and the other two patterns) printed on fine art paper so that I can use it for my office decor. I wanted to do a 2D to 3D representation of my brand and this image has been in my mind for months.
I dried rosemary and orchids. I picked zinnias and mint from the garden. I used blooms and lavender from Charity. Friends, I can't wait to use this image for marketing materials!!
Our mission is to pull back the veil and show people the light that we have seen because we believe that people can see themselves for the very first time in a photograph. The way we photograph people is so they would see that they are living in the beautiful right this very second. We want to live in a world where marriage is deeply celebrated.
I still have so much to share with you about this rebrand! There's a PDF for brides and a PDF for photographers coming so, so soon. We will be launching the new website, blog, and you will see all of the pieces together for the first time on July 27th! I'm excited to keep sharing little sneak peeks with you along the way! Every time you see a piece of my business, I want you to remember that you are so loved!