How To Tell THE STORY That Counts
I love it when brides take notice of the story that I am telling through my wedding galleries or my blog posts! It means that I am doing something more than just taking pretty photographs or filming a pretty shot; I am drawing that person into the image in such a way that they feel connected or invested to whoever or whatever is being photographed or filmed. I would also like to add that if you can make an editor take notice of the story within the frame then their readers will take notice too. More times than not, that story will end up being published.
Some of you have told me that the reason you look through my images on the blog is because you feel like the couples I photograph really love each other. My couples do really love each other, but it took me some time to figure out how to create an environment for each individual couple to truly express that love in front of my camera.
Blog readers, Clients, and their families want to feel connected to the people in the photographs or video. One of the most effective ways to help people feel more connected to your work is to tell THE story. Not the story that you think they want to see, and not the story you think you want to tell, but the genuine story: THE STORY. Below are 10 questions that you can ask yourself on a wedding day, a family session or whatever session you are photographing or filming that will help you to discover THE STORY and tell it well.
1) What questions do I need to ask my client? - Is there something special I should know about? Should we incorporate those meaningful elements?
2) Why does your client want you there? - Why did they hire you in the first place? How did they make the decision? Why do they want to remember things through your eyes?
3) What will your client easily forget? - If left to the hurry of a wedding day, would your bride forget the sweet way her mom looked at her? Do you need to help create a moment so that she can savor that time?
4) What needs to be remembered? - If everything was lost in a fire, what should never be forgotten?
5) What are your clients unable to see? - Are they hindered by the way they see themselves? Are they in another room when grandma dances with grandpa?
6) What action do I need to take to help tell a better story? - Do I need to temporarily remove a purse from the seating area because it would be distracting to the story? Do I need to clean up the bridal room so that she isn’t distracted later by the “mess”? Do I need to change up the video interview to really engage with the person talking?
7) Is my client seeing something that I am not? - If I pause for a second to take it all in, what am I missing? What is part of the story? Should it be photographed or filmed so that is remembered as part of the story?
8) What is the heart of the story? - What is the feel of the story? What is important to your client? What is their heart? What is the heart of the people around you?
9) What does my client need in order to fully enjoy the story that is unfolding? - How are they going to remember those moments? Do they need to pause for a minute so they can enjoy what is actually happening around them?
10) How can I best serve the story? - Is there a way that I might be hindering the story? What does the client need from me and my team?
I hope that these questions help you tell the story. That real, raw and genuine story: the story that matters.
If you have any questions or comments, please leave them in the comment space below!! I want to continue to share what I know in a way that benefits you!! For future questions, holler at me on Twitter or Instagram (tagging me) and use the following hashtag: #askjordanbrittley.