If you have been in business for long, then you know client experience plays a huge role in your success. In Michael Hyatt's book, Platform, he describes how vital a "wow" experience is to the success of a product. There are a lot of ways to give your client a wow experience, but today I want to focus on one simple way you can drastically improve client experience: listen.
Over the weekend I photographed my sister with this blog post in mind. Jenna said that she wanted to have fun and feel light. I imagined a break to breathe in joy after joy. So in 45 minutes, we took that break to breathe. If you want to see the full gallery, click here.
Ask your client what they want
I just asked Jenna what she wanted to experience or feel during the session. This is something that I always do if the client hasn't already told me what they are wanting from the session. I have noticed that just by simply asking, my clients feel cared about and they know I am being intentional!
Make adjustments during the session
Just because a client wants to have tons of fun doesn't mean that they know how to get to that point in front of a camera by themselves. That's our job as photographers! Have them do something to help them relax so that you can introduce "fun" into the session in an authentic way!
Ask your client what that word looks like
If you have a really bold client, you can ask them to show you what that word looks like. By simply giving your client permission to act out the word, you can include their creativity in the session. Just imagine how impactful your sessions would be if you combined your creativity with your client's creativity!
Don't exclude other words
Just because Jenna told me that she wanted to have fun and feel light and airy didn't mean that I didn't take photos of Jenna in relaxed poses. Jenna is fun to be around, but I also like to photograph her soft side too. She is gentle and thoughtful and I wanted those words to be depicted in the photos too!