I'm redoing my website. I'm changing the visual representation of my brand this year! What?! I can't wait to share more about the designer that I'm working with and how I chose her. Everything. I am doing a re-brand! This feels a little intimidating but I know that she is going to be able to bring my brand to life in a way that really speaks to the future of the brand. Ahhh! We won't be launching until later this year but I'm hoping to share my heart as this all unfolds!
So I was left with a dilemma while waiting for the launch: do I change my website to reflect me or just leave it as it is? I obviously decided to change the site. I know that I will still book a few weddings (we are almost booked for 2016!) and I wanted the site to get a quick update! So here's what I did!
I don't know about you, but if I don't schedule it, it might not happen! I don't think that you need to update your website more than 1-2 times a year. If you're just beginning and your work is changing quickly, you might need to update it more regularly!
I just scheduled a day in December of this year to update my website! Since I'm doing a full re-brand I will only need to update images. And honestly, I will probably only update my head shot.
Update your about section
Things change in your life! Do you have a mission statement for your business? Share it! What makes you unique? What makes you different? What do your clients love about you?! Point out the strengths that you have and don't be shy!
Update your head shot
You will want to use the same image across all platforms! A recent image (taken less than 6 months ago) will work just fine. Don't strive for perfection when you're selecting an image. Ask family and friends which image looks most like you! Your bio photo is the first impression that people have of you!
Include your starting point for your pricing on your website!
I have gone back and forth on this one for years! I decided to include my starting point so that I wasn't wasting anyone's time and my time wasn't being wasted. I think this will help me to really invest time in the inquiries that I receive! It's good to be on the same page from the beginning.
Collect images and ideas throughout the year
I feel like I'm always thinking of a new way to sell a product or market my business! By the time I would sit down to update my website, all of these ideas were gone. Now I just keep a notebook on me so that I can keep my ideas together.
It's also a good idea to keep a folder of your "Power Images" on your computer. If you're selling something, then you need Power Images. I guess "need" might be a strong word but implementing power images doubled the income of 2 of my coaching clients in 2015! And I only took 2 coaching clients for the year!
Update the Mobile Site
A lot of web design software will give you the option of creating a different mobile site! This is so great for so many reasons. Don't forget to update the mobile site when you make the change!
And don't worry about perfect! Just make progress, friends! I haven't updated my mobile site just yet and everything is just fine!