How to Create a Pricing Guide
In the same way that restaurants need menus, you need a pricing guide. A pricing guide simplifies the buying process for the potential client and it streamlines your workflow. I know there are a lot of things that you are responsible for while running your business, so I want to make the process of creating a pricing guide as simple as possible for you! Below you will find 3 steps for creating your pricing guide. As a rule of thumb, don’t use more than 3 fonts (that includes your logo) in your pricing guide unless you have experience in design. Remember to use a lot of whitespace and stick to your margins if you aren’t familiar with the particulars of design.
STEP 1: Collect all the information you will need for your guide
Copy these items into a separate folder so that they will be easy to access once you begin the design process. You will need the following:
- Your logo file in a .png format
- Power images
- Welcome note - Whether you are running an online business or you have a storefront, an introduction is important!
- Your slogan - The slogan for Jordan Brittley is “I document love because I was first loved.” This slogan speaks to the heart of my brand and I want to communicate the heart to potential customers.
- Pricing for packages - I like to keep things very simple for my potential clients. This means that I don’t include album or print pricing in my guide. I only include the packages.
- Any other texts or graphics you want to include
STEP 2: Create a template for yourself
I do this in Adobe Photoshop CS, but I have several designer friends who prefer Adobe InDesign. You can actually start sign up to start a 30 day trial of Photoshop or InDesign (just click here) if you don’t already have access to those programs.
I start by creating a new document in photoshop and size it to 8.5 x 11. I drag my media files for the first page to the new document: logo, power image. All of the content for the first page is put in a folder ( grouped together) and named “page 01 - front”. The second page would say “page 02 - left” and the third page would say “page 03 - right”. Including “left” and “right” in the name helps me to envision how everything will look once it’s in magazine format.
Continue dragging the media files to the document and creating folders for each page.
STEP 3: Export, convert and upload
Export each folder as a jpeg and name the file so that it includes the page number: Pricing Guide page 05 - right. Once you have done this for each page, you need to convert the jpeg files to one pdf file. You can do this by batch processing the jpegs.
Once you have created your pdf file, you just need to upload it! You can attach it to every email inquiry or upload it to ISSUU. ISSUU automatically displays your pdf in a magazine format. For me, a hyperlink (as opposed to an attachment) is simpler when I am using email templates so I prefer to upload to ISSUU.