Getting published can seem like such a daunting task when you are first getting your feet wet. I receive a lot of questions on this topic and I have so much that I want to share with you! Today I want to answer the following question: Have you noticed any benefits from getting published? Yes, yes, yes!
PORTFOLIO OF PUBLICATIONS - As part of the menu on my website, I include a publications link that allows potential brides to view my portfolio of publications. This helps to build trust and establish a professional presence on the web. I want them to know that I am serious and intentional about my work.
It’s also important to select publications that align with the vision of your business because this will help to develop your brand to potential customers. For example, Style Me Pretty is known for stylish and sophisticated weddings. When a bride comes across my publications portfolio and sees that I have been published on SMP, it just reinforces that I also love stylish and sophisticated weddings.
BUILDS CONNECTIONS WITH VENDORS - I love starting vendor relationships by giving something to the vendor. That could be a listening ear, a box of chocolates with a thank you or even an email saying that their work is getting published! I have learned over the last year that my wedding industry peers love getting published just as much as I do! Getting published not only promotes their business but it also helps to establish trust in the relationship. It shows them that I am here to truly serve them (and not to take, take, take).
CREDIBILITY WITH BRIDES - I have noticed that when a bride refers her friend to me, there is already a sense of credibility that I have with the inquiring bride. But if I receive the inquiry because the bride found my site on Google, it takes a little more time to develop a relationship and establish the essentials for turning it into a booking. Getting published has helped to speed up this process a lot.
If the inquiring bride is still on the fence and wants to see some recent work, I point her to a feature like THIS or THIS. The way that Abby and Stephanie describe my work is something that I want potential brides to hear! Plus, having an editor at Style Me Pretty for a reference is a great way to help the booking process along!
REFERRALS FROM BLOGS AND MAGAZINES - A receive a lot of referrals from my published work and a lot of these referrals turn into bookings. It’s always good when an established magazine or blog is promoting your business because they love the work that you do. This is a great way to grow your business by booking more weddings!
IMPROVES SEARCH ENGINE OPTIMIZATION - Every time someone links to your website on the web it improves your listing with search engines. In short, this has to do with the way that search engines like Google, Yahoo, Bing and more run analytics to to decide where your website falls in the big “stack” of websites. Where you fall in the big stack determines whether you are listed on the 1st, 10th or 100th page of search results.
FREE MARKETING - Editors are constantly promoting their blog and its content through social media. Every time they share an image from the feature on Instagram, Pinterest, Twitter or Facebook, they are promoting your business… for free. And anytime you can get your hands on free marketing, you do it.
So as it turns out, there are a lot of ways that getting published can make a difference in your business. Are you letting fear hold you back? Make it a goal in 2015 to stop letting fear run your business! Trust me, it does not have your best interest in mind. Go do what matters in 2015 for your business and for you.
If you have any questions or comments, please leave them in the comment space below!! I want to continue to share what I know in a way that benefits you!! For future questions, holler at me on Twitter or Instagram (tagging me) and use the following hashtag: #askjordanbrittley.