Every photograph that you take shapes your brand. A slightly blurry, black and white instagram photo in a crisp gallery introduces raw emotion. An illuminated wedding gallery full of intentional images invites the viewer into the story. Because of this, it's vital to your brand that you think through the types of images you take. Today I want to share a recent shoot with DressPresh and give you 7 tips for taking photographs that will shape your brand.
1) See each shoot in a new way
Your clients are unique. Yes, you need to shoot the traditional portrait on a wedding day and at senior sessions. But the quickest way to become a stagnant brand is to just go through the motions with each new client. Learn to listen to their story and how they see the world. Take the information that they give you and photograph something beautiful with it.
I like using the same location over and over again for personal work. It challenges me to see the environment and the client in a different way. I don't ever want to get to the point where I am just going through the motions. I want to constantly challenge myself as a business owner and a photographer to excel at whatever is in front of me.
2) Stay away from "Same"
Powerful brands don't produce "same" over and over again. Powerful brands are constantly adjusting to the needs of their customers. Stay away from the idea that each client is the same and has the exact same reason for using your product or service.
As a wedding photographer I strive to create images unique to each client. I direct my clients into poses that are natural for them. I give instructions that are open ended so that the client can make the pose their own. My inspiration comes from each client and because of this, I think that I am able to consistently produce new work for Jordan Brittley.
3) Avoid trendy images
Think about why you are taking the images you are taking. Is it simply because everyone else is taking that image? Is it because it's currently trending on pinterest? Run. Run far away from trends. If you want to run a powerful brand, then you must learn to see things differently. And naturally, you will be the one setting the trends.
4) Edit consistently
It's important for your images to be recognized as part of your brand. As you develop your photographic voice, your images will naturally become more consistent. Think about the lighting, the coloring, and the emotion present in your images. Once you have a good understanding of the direction you want to go, you can focus on creating stronger images. This will ultimately lead to power images in your brand.