I'm not going to spend a lot of time telling you why you should get published because you can read about that here!! However, if you want to be published more regularly or if you want to just start getting published, then you need to get the editor's attention. Getting an editor's attention is going to naturally result in more features. This isn't because you have to spend money or flatter her to get published. It's because the main way to get an editor's attention is to stand apart from the crowd. Why? Because her readers want new and fresh ideas. Did you know that in 2011 Style Me Pretty was receiving more than 400 weddings a week? I'm sure that number has only increased in the last 4 years!
Spend some time in the getting published archives today. And don't forget to implement these 3 ways to get an editor's attention!
Connect with her on the blog and then on social media
Editors love positive feedback, so let them know what you're loving on their blog! Caroline Tran just had a beautiful feature on Style Me Pretty so I left a comment! I want the editor to know that I love that kind of post and Caroline should get a little encouragement for something that stunning.
It can be a little more challenging to connect with an editor on social media because they most likely have a lot of comments on a given post. I still leave comments occasionally and I always try to tag the editor's publication in my post and link to them in the caption. It's possible that the editor will see it, but more importantly I want to share their magazine or blog with my potential and current clients!
Create a Great Submission
You can have a great wedding to share but if you haven't followed to guidelines specified by the editor, then your submission is going to be overlooked. Always check the editor's website to confirm that your images are sized properly and read any articles that she has written on submissions.
Build a share-worthy Website
Your website is the home for your professional work on the web, so why wouldn't it speak volumes about you? When an editor publishes your work, she is endorsing you as a professional. Because of this, it's crucial to create a share-worthy website so that she is excited to connect your brand with hers.
I would advise you to get connected with a great designer. You want to look for someone who can put together a stunning and user-friendly website, yes. But you also want to work with someone who is an expert in branding and is able to design for each client in a unique way!
I designed my own website and developed my own branding out of necessity. It took me a couple years to get my website to a place where I felt like it was completely unique! I definitely plan on hiring a designer for my website and blog design in the future just so I can focus on doing what I do best.
Connecting with editors and getting published is a great way to grow your business and book weddings. You don't have to do the last two things to get published, but the first one is a must. So start there and work your way down! You can do this!