By now we have all heard about facebook’s algorithm change. Our facebook business pages have taken a hit with the audience reached by each post (source). If we can keep our audience engaged then they will keep coming back for more and more. This will not only help to expand our reach, but it will help us to build a loyal audience on facebook. So how do we stay ahead of the game and keep our audience engaged? I am here to share 14 ideas for facebook content that will keep your audience engaged and therefore improve your reach.
1. Recent Work
Always, always, always share your recent work. Create facebook albums and post to the timeline. Give people the option to see your work in the way that they want and they will start talking.
2. A Link to Your Article
Whether you’re blogging or you just want to share the latest update to your website, share links to your website and/or blog! This remind your audience to spend routine time on your site if you post routinely!
3. Highlight a vendor
Networking is always a smart social media idea! If you love working with someone or think their work is particularly unique, share a post from them! Better yet, create your own post highlighting them!
4. Share a past feature
Have you been published? I know you already shared the link on your facebook page, but it’s always smart to share it again! I do this because it communicates to my audience that my work is timeless!
5. A link to someone’s blog post
Not only does it benefit your audience when you share great content, it benefits the person who wrote it. Being a blogger myself, I know what it means when someone shares my post with their readers or their friends!
6. A link to a podcast
Did you find a podcast particularly helpful and you think it would resonate with your audience? Share the post!
7. A YouTube video
Videos are one of the best ways to gain the attention of your audience. Upload a simple video to youtube or share one that is relevant to your audience!
8. Instagram images
While I don’t always share my instagram photos to facebook, I have found that it is to my advantage to occasionally post an image! This always results in new followers on instagram and my facebook audience loves to see what I am doing with my iPhone.
9. A hashtag marathon
I am currently in the middle of the #jordanbrittleyspringmarathon on my facebook page and I have had some great feedback! People love to be able to go through the archives and view related content, so always give the option of doing so!
10. Behind the scenes
Great light and great composition are the only things you need! While it’s fun to switch it up and include some professional photos of your space, the important thing is to share photos of what you’re doing on a daily basis. People love to feel like they can peek inside your business!
11. Photo of you and/or your family
I try to keep the majority of my facebook content related to my business, but the occasional post about me or my family is always a hit.
12. Share photos from the past
It’s fun for your audience to see where you have come in the last year, month or week! Occasionally remind them of some of the highlights and invite them to celebrate with you! It’s fun for them to feel included as they cheer you on.
As you may have noticed, I love adding quotes to my blog posts! When you find the right quote, pair it with an image for something new and fresh on your facebook page!
14. Upcoming events
Don’t forget to announce upcoming events on your facebook page! It can be challenging to remember to market on all of your platforms, but don’t forget about facebook. If you have built an audience, especially one that is returning day after day, keep them in the loop and they will thank you for it!
One of the biggest tips that I can give you is to post consistently and engage with your audience. Consistency for some might mean scheduling posts anywhere from 1-5 times each day. Discover what works best for you and your audience and go do it!
How do you keep your facebook audience engaged?